About the job
Freestar is searching for a Senior Yield Data Analyst with deep ad tech expertise to help maximize revenue for publisher partners. This remote role centers on analyzing complex data sets, surfacing actionable insights, and recommending strategies that drive monetization success. As part of the Yield team, this analyst will play a key role in technical investigations and creative problem-solving.
What you will do
- Analyze and interpret large, intricate data sets to improve publisher yield optimization.
- Extract and review bidstream and auction data, spotting trends, anomalies, and opportunities for better bidding dynamics and yield.
- Develop and maintain analytic monitoring and alert systems to quickly identify and diagnose revenue-impacting issues.
- Summarize data-driven findings for internal teams and leadership, ensuring technical accuracy and clear communication for both technical and non-technical audiences.
- Support Yield Managers and Publishers in adopting data-informed best practices and monetization strategies.
- Track and report on key KPIs such as fill rate, eCPM, revenue, latency, and viewability, while monitoring for both network-wide and site-specific trends.
- Investigate technical or operational challenges to maximize yield, balancing user experience, site speed, and ad quality.
- Set up and manage A/B testing frameworks, including reporting and interpreting results.
- Perform root cause analysis for data or ad-serving issues and provide technical quality assurance for publisher onboarding, A/B tests, product launches, and engineering initiatives.
- Act as a subject matter expert on Freestar's data capabilities, supporting data integrity efforts.
- Lead yield and data projects from planning through implementation, ensuring clear communication and accountability across teams.
- Stay current on industry trends and new yield opportunities, proposing and piloting innovative monetization solutions.
Role focus
This position requires curiosity, technical rigor, and a proactive approach to problem-solving. The Senior Yield Data Analyst will collaborate closely with teams across the company, translating complex data into clear recommendations and supporting Freestar’s mission to optimize publisher outcomes.
