About the job
Job Purpose:
The Social Media Account Executive is essential in managing daily social media operations for designated client accounts. This individual acts as a primary liaison for operational coordination, ensuring the prompt execution of content, performance tracking, and reporting. The role is crucial in driving the success of digital campaigns through collaboration with internal teams and maintaining seamless communication with clients.
The Executive is expected to ensure client satisfaction through meticulous attention to detail, quick responsiveness, and a proactive approach in addressing challenges and enhancing campaign outcomes.
Key Responsibilities:
Client-Facing Responsibilities:
- Assist in managing client communications for social media accounts.
- Implement and oversee social media campaigns across various platforms (Meta, TikTok, LinkedIn, X, Snapchat, etc.).
- Engage in client meetings and prepare supporting documentation like content calendars, community insights, and campaign reports.
- Help create monthly/quarterly performance reports using analytics tools and dashboards.
- Ensure client expectations are consistently met in a timely and professional manner.
Internal Collaboration:
- Work closely with creative and content teams to ensure deliverables are on-brand and meet project briefs.
- Keep consistent feedback loops with designers, copywriters, and media buyers to align on project timelines and objectives.
- Brainstorm innovative content ideas, social-first formats, and trends for comprehensive digital campaigns.
Reporting Line:
- Provide daily/weekly updates to the Social Media Account Manager regarding client status, content readiness, engagement trends, and performance irregularities.
Operational Tasks:
- Maintain documentation related to campaigns (briefs, approvals, content plans).
- Utilize tools like Meta Business Suite, Hootsuite, or Sprout Social for scheduling and publishing content.
- Conduct competitive benchmarking and social listening tasks to gain campaign insights.
