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Experience Level
Mid to Senior
Qualifications
Proven experience in technical marketing, preferably in the AI or technology sector. Strong understanding of product marketing principles and the ability to translate complex technical concepts into clear, compelling messages. Excellent communication skills, both written and verbal, with experience in creating marketing collateral. Ability to analyze market trends and customer needs to inform product development and positioning. Experience with digital marketing tools and platforms. Strong collaborative skills and a passion for technology.
About the job
Join Mirantis as a Technical Product Marketer, where you will play a pivotal role in shaping the marketing strategies for our innovative products in the AI space. Your expertise will help bridge the gap between technical knowledge and market needs, ensuring our messaging resonates with both technical and non-technical audiences.
In this dynamic role, you will collaborate with cross-functional teams to develop compelling marketing campaigns, create engaging content, and analyze market trends to drive product adoption and customer engagement. Your insights will directly influence product positioning and competitive strategies.
About Mirantis
Mirantis is a leading provider of cloud-native infrastructure and services. We are committed to empowering organizations with the tools they need to succeed in the digital age. Our innovative solutions leverage the latest advancements in AI, enabling businesses to operate more efficiently and effectively.
Full-time|$220K/yr - $220K/yr|On-site|Austin, Texas, United States; Boston, Massachusetts, United States; New York, New York, United States
Armis protects organizations from cyber threats by managing risk across every asset, from on-premises systems to the cloud. The platform supports Fortune 100, 200, and 500 companies, as well as national governments, helping them safeguard critical infrastructure at all times. Headquartered in California, Armis operates with teams across the United States. Th…
CaptivateIQ is revolutionizing how organizations strategize, manage, and enhance their sales performance. Initially focused on transforming incentive compensation management, we are now broadening our platform to tackle extensive sales planning challenges. Recognized by leading industry analysts such as Forrester and G2, and supported by premier investors including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth enterprises like Netflix, Figma, and Stripe to achieve unparalleled revenue performance through flexibility and actionable insights.Join our dynamic and rapidly expanding team, dedicated to addressing some of the most intricate and significant issues in sales performance management.About the RoleAs the Director of Product Marketing, you will serve as the principal architect of CaptivateIQ's market presence and execution strategy at a crucial juncture as we transition from a flagship single-product to a diverse multi-product portfolio. This role is pivotal in defining how we present ourselves in the market and the effectiveness of our execution, marking you as a crucial leadership addition and the driving force behind our go-to-market strategy during a substantial growth period.You will lead and mentor a high-performing team of five across Product Marketing, Sales Enablement, and Customer Advocacy, embodying a true player-coach mentality. This allows you to collaborate with executive leadership on high-level positioning while remaining deeply involved in the tactical execution. By functioning at both strategic and tactical levels, you will ensure the field has the necessary tools, training, and proof points to drive pipeline, secure deals, and expand accounts. This role offers expansive ownership beyond traditional product marketing, tailored for a leader eager to connect vision with field success.
Full-time|On-site|Austin, Texas, United States; Helsinki, Uusimaa, Finland; Ireland; United Kingdom
Join our diverse global team of over 400 dedicated professionals at Aiven, where we are committed to advancing open-source technology and multi-cloud solutions. Our mission is to empower developers, builders, and creators to transform their innovative ideas into reality with unparalleled speed and simplicity. We provide an accessible cloud data platform featuring open-source databases, search, streaming, and application infrastructure. The Role We seek a dynamic and high-energy Director of Product Marketing who will be instrumental in building and leading a top-tier marketing function that aligns our technical prowess with strategic market growth. Reporting directly to the VP of Marketing, you will architect our go-to-market (GTM) strategy, positioning, and messaging across our diverse product portfolio. Your leadership will be vital in scaling a results-driven team that drives revenue through both Product-Led Growth (PLG) and Sales-Led Growth (SLG), effectively reaching both developer practitioners and senior business stakeholders. What You Will Do: Create and Expand Product Marketing Function: Design and establish a high-performing Product Marketing team from the ground up, ensuring accountability and operational excellence that directly contribute to business success. Strategic GTM Development: Define Aiven's market positioning and overarching platform narratives, transforming complex technical capabilities into engaging, value-oriented messaging that resonates with both technical users and business decision-makers. Growth Strategy Execution: Master the 'User-to-Buyer' journey by orchestrating effective PLG and SLG initiatives. Develop strategies to convert developers through self-service while equipping sales teams with essential tools and resources for succeeding in complex enterprise sales. Revenue Growth and AI Integration: Drive revenue enhancement by creating impactful content, sales enablement resources, and demand generation tools. Utilize AI and cutting-edge marketing technology to streamline operations, enhance team effectiveness, and keep Aiven at the forefront of innovation. Market Intelligence and Competitor Analysis: Establish a competitive intelligence framework that provides Sales and Product teams with actionable insights. Continuously evaluate market dynamics, buyer behavior, and technological developments to refine positioning and prioritize product roadmap initiatives.
Join Bumble Inc. as the Associate Director of Product Marketing, where you'll play a pivotal role in shaping our product messaging and marketing strategies. You will work collaboratively with cross-functional teams to enhance user engagement and drive growth. Your insights will be instrumental in influencing product direction and positioning.
FloSports streams over 50,000 live sporting events each year, covering a wide range of underrepresented sports from motorsports and wrestling to cheerleading and NCAA Division II and III athletics. The platform connects fans and sports organizations, supporting growth and engagement through live and on-demand content. The company values accountability, collaboration, curiosity, positivity, grit, and excellence. Role overview The Director of Product Marketing - Go-To-Market Strategy leads the development and execution of FloSports’ go-to-market (GTM) strategy. This role sits on the growth team and works closely with executive leaders in product, engineering, and business to drive market expansion and sustainable growth. The director takes full ownership of the GTM ecosystem, shaping product messaging and addressing complex cross-functional challenges to ensure the product portfolio connects with sports fans worldwide. What you will do Strategic GTM Ownership: Design and manage the GTM strategy and messaging for the product portfolio. Align Growth pod initiatives and pricing changes to maximize customer engagement, adoption, and revenue. Complex Problem Solving: Lead cross-functional teams to address major business challenges, including identifying manual process gaps and ensuring revenue capture during automation transitions. Product and Pricing Messaging: Develop positioning and messaging for product and pricing, creating clear value propositions and narratives for new launches, feature releases, and pricing updates. Data & Reporting: Oversee metrics for adoption, activation, and engagement on new product launches. Use analytics to spot gaps and recommend actionable growth strategies. Location This position is based in Austin, TX.
Role overview Vericast is hiring a Director of Product focused on Digital Channels. This Austin-based leader will oversee the development of digital platforms, partnering with teams throughout the company to advance product goals. What you will do Develop and implement product strategies to enhance digital offerings Work with cross-functional groups to realize the product vision Align product direction with company objectives and evolving customer needs Location This role is located in Austin.
Role overview The Director of Product Management for Direct Mail at Vericast will play a key role in shaping product direction and advancing direct marketing solutions. Based in Austin, this position combines strategic leadership with a hands-on approach. The director will focus on using analytics to strengthen customer engagement and guide improvements to the product lineup. Collaboration across departments is central to the role, ensuring alignment on business priorities and goals. What you will do Lead and mentor a team dedicated to the Direct Mail product line Collaborate with cross-functional teams to set and achieve shared objectives Apply data-driven analysis to refine products and boost customer engagement Champion innovation within direct marketing offerings
Role Overview CaptivateIQ is hiring a Director of Marketing Operations in Austin, Texas. This leadership role shapes the company’s marketing strategies and improves how the marketing team works day to day. The Director will oversee a team focused on refining processes, adopting new marketing technologies, and tracking performance against business goals. Success in this position directly supports CaptivateIQ’s growth and strengthens its presence in the market.
We are seeking an innovative and strategic Principal Product Marketing Manager to lead our product commercialization efforts at Upside. In this pivotal role, you will collaborate closely with cross-functional teams to drive product strategies that resonate with our customers and enhance market share. You will be responsible for developing comprehensive go-to-market plans, conducting market research, and leveraging customer insights to inform product positioning and messaging.Your expertise will help shape product launches and ensure alignment with business objectives. Join us at Upside, where your contributions will directly impact our growth and success.
iconcareers is seeking a Product Marketing Manager based in Austin, Texas. This position plays a key part in shaping marketing strategies and supporting the success of products across the company. Role overview The Product Marketing Manager collaborates with teams throughout iconcareers to launch effective marketing campaigns. The role involves gathering and analyzing market research, and working to position products for strong performance in the market. What you will do Partner with cross-functional teams to plan and execute marketing campaigns Conduct research on market trends to inform product messaging and positioning Help define how products are presented and differentiated to customers
Join Mirantis as a Technical Product Marketer, where you will play a pivotal role in shaping the marketing strategies for our innovative products in the AI space. Your expertise will help bridge the gap between technical knowledge and market needs, ensuring our messaging resonates with both technical and non-technical audiences.In this dynamic role, you will collaborate with cross-functional teams to develop compelling marketing campaigns, create engaging content, and analyze market trends to drive product adoption and customer engagement. Your insights will directly influence product positioning and competitive strategies.
Join SafeLease as Our Director of Product ManagementAt SafeLease, we're transforming the way property and casualty (P&C) insurance is sold in this dynamic technological era. We recognize that the most significant inefficiencies in the industry stem from structural issues rather than technical challenges, and we are assembling a team to address these head-on.SafeLease is a thriving insurance provider specializing in the design, underwriting, and distribution of unique coverage for commercial property owners and their tenants. Unlike many traditional insurance companies that either distribute products or assume risks, we excel in both areas. Our policies are backed by our own capital, allowing us to maintain control over every aspect: from product design to technology implementation, and the speed at which we operate. This comprehensive ownership enables us to deliver unparalleled flexibility to our clients, ultimately saving time and money for over 4,000 properties insured for billions of dollars nationwide.Our team of 70 is growing at an impressive rate of over 100% annually, all while maintaining profitability and a strong company culture. Here, you will enjoy significant autonomy and a diverse array of challenges to tackle. We leverage the latest technologies, work collaboratively, and embody the energy of a small company where each individual’s contributions are visible. If you are eager to refine your skills alongside dedicated professionals who are passionate about their work, we encourage you to apply.Your Role in the Product Team:As our Director of Product Management, you will lead the advancement of our insurance platform within a rapidly expanding technical organization. Working closely with engineering teams, analytics, and essential stakeholders throughout SafeLease, you will prioritize, source, and enhance the data platform that supports our entire organization.
Renesas Electronics is seeking a passionate and results-driven Director of Product Management to lead our innovative product strategy in Austin, Texas. As a pivotal member of our leadership team, you will spearhead product development initiatives, ensuring alignment with market trends and customer needs. Your expertise will help shape the future of our product offerings, driving sustainable growth and competitive advantage.
Join AlertMedia as a Product Marketing Manager, where you will play a pivotal role in shaping our product messaging and go-to-market strategies. You will collaborate with cross-functional teams, including product development, sales, and customer success, to ensure our solutions meet the needs of our clients and stand out in the market.Your responsibilities will include conducting market research, defining product positioning, and developing marketing campaigns that effectively communicate the value of our products. If you are passionate about technology and eager to make an impact in a fast-paced environment, we want to hear from you!
Product Marketing Manager Location: Austin, TX (or Hybrid in Austin) Are you a dynamic product marketer who excels at blending strategy, storytelling, and analytics? Are you passionate about transforming intricate software solutions into engaging narratives that captivate target markets? Join us as a Product Marketing Manager, where you will take charge of the go-to-market strategy for critical verticals. This includes developing unique positioning and equipping the sales team with essential tools for success. If you thrive in fast-paced B2B SaaS environments and desire to make a tangible impact on pipeline and revenue, we would love to connect with you. What You’ll Do In this role, you will serve as the key expert for your target market and the vital link between Product, Sales, and Marketing. Your responsibilities will include: Becoming the go-to authority on your vertical, encompassing its distinct challenges, regulatory landscape, competitive offerings, and buyer personas. Developing and implementing thorough go-to-market (GTM) plans for new product launches, features, and major releases specifically tailored to the vertical, including pricing, packaging, and success metrics. Creating compelling, differentiated, and value-driven messaging that articulates the benefits of our software to buyers within the vertical market. Developing a comprehensive suite of sales enablement tools, such as presentations, vertical-specific pitch decks, competitive intelligence, and product demonstrations to support the Sales and BDR teams. Defining and producing content across the buyer’s journey, including case studies, demos, and website copy. Collaborating with the Growth Marketing team to ensure marketing initiatives and events are strategically targeted and effective at driving pipeline within the vertical. Monitoring, analyzing, and reporting on GTM success metrics, competitive performance, and market penetration to guide future product and marketing strategies. What You Bring To excel in this role, you should have: A Bachelor's degree in Marketing, Business, or a related field. 5+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software setting. A proven track record of developing and executing go-to-market strategies that yield measurable business outcomes. Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts into clear, concise, and compelling marketing narratives. Strong analytical and strategic thinking skills, with experience leveraging data to inform decisions and achieve alignment across cross-functional teams.
SpyCloud is dedicated to making the internet a safer place by disrupting the criminal underground. With innovative solutions that counter cyberattacks, SpyCloud safeguards over 4 billion accounts globally. The fast-paced and evolving nature of cybersecurity makes SpyCloud an exceptional workplace for those passionate about combating cybercrime.We are looking for an accomplished and driven individual to join our team as the Director of Product Analytics. In this pivotal role, you will spearhead the advancement of systems for enrichment, correlation, and identity analysis, transforming dark web, malware, and identity data into actionable intelligence. This position is central to SpyCloud's data lifecycle, influencing how new data sources and identity signals are integrated, enriched, and correlated to expose compromised data, identify vulnerable employees, and highlight emerging risks within the digital identity realm.As the leader of an expanding team of product and analytics experts, you will develop and implement a forward-thinking analytics strategy that addresses the evolving needs of SpyCloud's customers, providing next-generation insights through traditional data science and advanced AI analysis techniques.Collaboration is key in this role, as you will work closely with Security Research, Data Science, and Data Engineering teams to enhance the accuracy, scalability, and contextual identity of SpyCloud's intelligence signals. You will also be instrumental in creating a centralized analytics platform utilized by all SpyCloud products and accessible to partners and customers through API/MCP for automation and integration.This cross-functional leadership position requires both technical expertise and strategic foresight. You will adeptly balance investments in scalability, depth of intelligence, quality of identity insights, and cost efficiency while cooperating with downstream product teams to convert signals into impactful detections, dashboards, and identity risk alerts.As part of a company that pushes the boundaries of applied dark web threat and identity intelligence, you will play a crucial role in translating SpyCloud's exceptional data collection and research capabilities into unique customer value. A successful candidate will thrive in a dynamic environment, simplifying complexity into clarity, and utilizing AI-assisted tools to expedite discovery, prioritization, and decision-making across teams.
Role Overview saronic is looking for a Product Marketing Manager in Austin, Texas. This role shapes and delivers marketing strategies that connect with customers and support business goals. What You Will Do Work with product development, sales, and customer success teams to develop clear product positioning and messaging. Lead efforts to drive product adoption in the market. Ensure product offerings align with customer needs and market trends.
We are seeking a dynamic and experienced Senior Director of Segment Marketing & Events to join our team at AlertMedia. In this pivotal role, you will drive our marketing strategy and lead our events initiatives, ensuring alignment with our business goals and enhancing our brand presence in the market.Your primary responsibilities will include developing and executing innovative marketing campaigns, overseeing event planning and execution, and collaborating closely with cross-functional teams to optimize our marketing efforts. You will leverage data-driven insights to refine strategies and measure success, all while embodying the values and vision of AlertMedia.
Full-time|On-site|Atlanta, Georgia; Austin, Texas; Charlotte, North Carolina; Denver, Colorado; McLean, Virginia; New York, New York; Raleigh, North Carolina
Join Appian as a Lead Product Marketing Manager and take the reins of our product marketing strategies. In this pivotal role, you will drive the positioning, messaging, and go-to-market strategies for our innovative products. You will collaborate closely with cross-functional teams including product management, sales, and customer success to ensure alignment and effectiveness in our marketing efforts.Your expertise will help shape our marketing initiatives, engage our target audience, and enhance our brand presence in the market. If you are passionate about technology and thrive in a dynamic environment, we want to hear from you!
Full-time|Remote|Remote — Austin, Texas, United States
About MeasuredMeasured is at the forefront of incrementality-based media measurement and optimization. Since our inception in 2017, we have empowered prominent brands to utilize our AI-driven, comprehensive platform to effectively manage, test, plan, and optimize over $35 billion in full-funnel media investments. Our innovative blend of automated experimentation, media mix modeling, and unparalleled industry expertise allows marketers to demonstrate the incremental value of their advertising efforts while maximizing ROI with exceptional ease, precision, and efficiency.The RoleAs the Director of Product Management for AI, you will spearhead AI-centric product innovations at Measured, playing a pivotal role in shaping the future of causal measurement. You will translate customer needs and market opportunities into scalable AI solutions that streamline workflows, enhance decision-making, and generate tangible business outcomes. Your keen insight into high-value opportunities—both customer-facing and internal—will enable you to prototype solutions and collaborate with engineering, design, data science, and customer success teams to launch them effectively. This position demands robust SaaS product expertise and the capability to convert SaaS workflows into agent-driven conversational experiences. Strong product instincts, exceptional stakeholder management, and hands-on execution are essential.Key ResponsibilitiesLead the development and execution of the AI-first product roadmap and user experience.Revamp Measured’s existing SaaS platform into an AI-first ecosystem through prompt engineering, conversational interfaces, contextual intelligence, and agent-driven workflows.Utilize modern AI tools to create functional prototypes and guide build vs. buy decisions.Facilitate cross-functional collaboration with engineering, design, data science, and customer success to transition new AI capabilities from conceptualization to market launch and scaling.Engage with customers directly to identify pain points, validate high-impact use cases, and transform insights into production-ready workflows.Collaborate with customer success and application specialists to integrate deep expertise and logic into AI prompts for analysis and decision-making.Establish internal frameworks that empower product managers, engineers, and customer success teams to design, test, and iterate on prompts, agents, and datasets at scale—enhancing both speed and operational efficiency.Stay ahead of AI advancements by continuously assessing emerging LLMs, APIs, and agent frameworks, integrating innovations into the product roadmap.Promote AI execution excellence by articulating a clear narrative around opportunities, risks, and measurable impacts to internal teams and executives.Remain flexible and willing to contribute to adjacent projects that support broader team and organizational objectives.
