About the job
Sales Funnel Optimization Specialist (AI-Driven)
Remote | Performance-Driven Role
Role Overview
As a Sales Funnel Optimization Specialist, you will play a pivotal role in our organization, leveraging AI technologies to design, optimize, and expand high-conversion sales funnels across our diverse range of brands. This position is dynamic and performance-focused, aimed at driving conversions, enhancing revenue per visitor, and consistently refining performance metrics across all digital channels.
We are looking for a results-oriented, independent thinker who is deeply analytical and passionate about performance metrics. You will collaborate closely with leadership and brand owners to create, test, and scale effective funnels that transform traffic into substantial revenue.
Core Responsibilities
Funnel Architecture & Implementation (GoHighLevel)
- Design, construct, and launch comprehensive funnel ecosystems within GoHighLevel (GHL), including landing pages, sales pages, webinar funnels, video sales letters (VSL), product funnels, membership funnels, and upsell/downsell sequences.
- Set up pipelines, automation processes, triggers, email/SMS campaigns, and checkout flows.
- Ensure seamless integration with CRM systems, payment gateways, and tracking mechanisms, performing thorough quality assurance on each funnel before traffic is directed to it.
Conversion Rate Optimization & A/B Testing
- Conduct ongoing A/B testing on headlines, calls-to-action (CTAs), layouts, creative assets, pricing models, and copy variations.
- Continuously improve performance based on conversion rates, return on ad spend (ROAS), bounce rates, and user behavior analytics.
- Manage independent testing cycles and generate actionable performance insights to ensure each funnel enhances month-over-month.
AI-Driven Funnel Development & Enhancement
- Utilize AI tools to create high-converting copy, landing pages, ad creatives, VSL scripts, email sequences, and offer frameworks.
- Quickly prototype funnels using AI and refine them through iterative testing and data analysis.
- You should be proficient in utilizing cutting-edge AI tools for copywriting, creative design, video production, and funnel enhancement.
Paid Traffic & Retargeting Strategies
- Develop and manage retargeting campaigns across major platforms such as Meta, Google, YouTube, TikTok, and LinkedIn as appropriate.
- Ensure accurate pixel tracking, event tracking, and audience segmentation while optimizing campaigns for cost per acquisition (CPA), cost per lead (CPL), and ROAS.
Copywriting & Messaging Refinement
- Create and enhance landing page content, sales page messaging, email series, webinar scripts, and advertisement copy.
- Maintain strong psychological positioning, clear offer presentation, and compelling calls-to-action.
- All messaging must be conversion-centric and aligned with our brand objectives.
