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Director of CRM Marketing

PrizePicksAtlanta, Georgia, United States
On-site Full-time $150K/yr - $180K/yr

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Experience Level

Senior Level Manager

Qualifications

Segmentation, Personalization & TargetingDevelop advanced segmentation frameworks and targeting logic for delivering highly relevant messaging. Own personalization strategy across channels using behavioral, transactional, and predictive data. Continuously refine audience strategies to boost engagement, conversion, and retention.

About the job

Join PrizePicks, the fastest-growing sports company in North America, recognized by Inc. 5000. As the premier platform for Daily Fantasy Sports, we encompass a variety of leagues including the NFL, NBA, and popular Esports titles such as League of Legends and Counter-Strike. With a diverse team of over 550 employees, we foster an inclusive culture that celebrates individuals from all backgrounds, regardless of their sports enthusiasm. Are you ready to transform the DFS industry with us?

As the Director of CRM Marketing at PrizePicks, you will take charge of the entire CRM function, driving activation, engagement, and retention through precise, data-driven messaging. This role involves defining the strategy, execution, and progression of CRM across critical owned channels, ensuring that every interaction with players is timely, relevant, and impactful.

You will lead a high-performing CRM team and collaborate cross-functionally with Product, Analytics, Creative, Social, and Revenue Operations to create personalized experiences that influence player behavior and enhance lifetime value. This position emphasizes real-time, moment-based marketing, segmentation, and behavioral impact rather than traditional lifecycle stage management.

About PrizePicks

PrizePicks is the leading name in the Daily Fantasy Sports industry, recognized for its rapid growth and inclusive culture. Our platform offers extensive coverage of various sports leagues, catering to a diverse audience passionate about sports and gaming.

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