About the job
Gusto helps over 500,000 small businesses by making payroll, health insurance, retirement plans, and HR simpler. The company operates from offices in Denver, San Francisco, and New York, and aims to build teams that reflect the diversity of its customer base. Gusto’s mission is to free business owners from administrative tasks so they can focus on what matters most to them.
Full-time roles at Gusto include a competitive salary, equity in the form of RSUs, and a comprehensive benefits package. Compensation depends on role, level, and location. More information can be found in Gusto’s Total Rewards philosophy.
AI is central to Gusto’s operations. Team members are encouraged to use AI tools relevant to their responsibilities and to keep their skills current as technology evolves. Experience with AI will be evaluated during the interview process.
Role overview
Word-of-mouth drives growth for many small businesses, and Gusto’s customers are strong advocates. The Director of Customer Referral & Emerging Channels will turn this advocacy into a scalable customer acquisition strategy. This leader will oversee programs that encourage referrals, activate testimonials, and test new communication channels such as chat. AI tools will be used to identify potential advocates, personalize outreach, and detect signals that point to likely referrers.
Collaboration with the AEO team is key, as this role coordinates innovative strategies across the sales funnel. The position is well suited for someone who enjoys refining existing programs and launching new ones, always with an eye on unlocking growth within Gusto’s customer community.
Demand Generation Team
The Demand Generation team is responsible for driving qualified leads and customer growth across all channels. They work closely with Sales, Product, and RevOps to create scalable programs that deliver measurable results. The team values experimentation and combines creative thinking with analytical rigor. The Director will lead a group of marketers focused on supporting small businesses and improving their approach to growth marketing.
Locations
- Denver, CO
- San Francisco, CA
- New York, NY
- Las Vegas, NV
- Atlanta, GA
- Phoenix, AZ
- Toronto, ON
- Chicago, IL
