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PPC Team Lead - Performance Marketing

VilgainBrno, Jihomoravský kraj, Czechia
On-site Full-time

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Experience Level

Senior

Qualifications

Essential Qualifications:5+ years of hands-on experience in performance marketing. Proven track record managing significant budgets effectively. Strong analytical skills with the ability to derive actionable insights from data. Excellent leadership and team management abilities. In-depth knowledge of various digital marketing platforms.

About the job

At Vilgain, we are revolutionizing the functional food and healthy lifestyle market across Europe. Our growth is rapid, and our ambitions are even greater. We seek a seasoned professional to take full ownership of our performance marketing, moving beyond mere campaign management.

If you are tired of agency drudgery, vanity metrics, or corporate slowdowns and wish to make a tangible business impact, this is your arena.

Your Mission

  • P&L & Profit Ownership: You will manage a monthly budget exceeding 10 million CZK. Your goal is to shift the strategy from superficial metrics to actual growth drivers: Contribution Margin and LTV.

  • Playing Captain: You will lead and mentor our in-house PPC team, setting standards, conducting account audits, and diving into hands-on work for complex setups or critical launches as needed.

  • Strategy and Allocation: You will make decisions on investment distribution across channels and markets, using hard data to identify scaling opportunities and budget cuts.

  • Tech & Innovation: You will push our limits in tracking, scripting, and custom attribution, taking charge of the experiment roadmap (A/B testing) to reduce CAC and unlock new volumes.

  • Full-Funnel Approach: You will not only capture existing demand but also create it, connecting performance with brand video campaigns and ensuring that feed strategies (Mergado) support our expansion.

What You Need to Bring

  • Senior Track Record: 5+ years in performance marketing (ideally a mix of agency and in-house experience in e-commerce). You have managed multimillion-dollar budgets without wasting resources.

  • Business First Mindset: You understand that ROAS does not equate to profit. You are fluent in terms like Contribution Margin, MER, and CAC, and you grasp how top-of-funnel activities impact the bottom line.

  • Platform Mastery: You possess deep technical expertise in Google Ads, Meta Ads, TikTok, Google Analytics, Microsoft Ads, Criteo, etc. Experience with marketplaces and comparison platforms is a plus.

About Vilgain

Vilgain is a forward-thinking company committed to transforming the health and wellness industry by delivering innovative functional foods and fostering a healthy lifestyle across Europe. We emphasize rapid growth and ambitious targets, creating a dynamic environment for professionals eager to make a difference.

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