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Senior Manager, SEO (AI Engine Optimization)

CarGurusBoston, Massachusetts, United States
On-site Full-time $143K/yr - $179K/yr

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Experience Level

Senior Level Manager

Qualifications

What You’ll DoStrategy Development: Identify and prioritize opportunities, shaping the roadmap to enhance organic traffic and conversions.

About the job

Who We Are

At CarGurus (NASDAQ: CARG), our mission is to empower individuals in their journey to their destination. We began as a small group of developers committed to bringing transparency and trust to the car shopping experience. Our history of innovation and rapid market entry has propelled us to become the largest and fastest-growing automotive marketplace, maintaining profitability for over 15 years.

What We Do

As the automotive landscape evolves, so do we. We are transforming the entire car buying process online, assisting our customers from selling their old cars to financing, purchasing, and delivering new ones. With tens of millions visiting CarGurus.com monthly and approximately 30,000 dealerships utilizing our products, our impact is significant. Our employees thrive in a people-first culture that promotes collaboration, kindness, and innovation, equipping our Gurus with the tools necessary for career advancement. Disrupting a trillion-dollar industry calls for diverse and fresh perspectives, join us on this exciting journey!

Role Overview

Car shopping can be complex, but at CarGurus, we simplify the process through data and technology. We provide consumers with the essential tools to confidently navigate the buying, selling, financing, or searching for a car while linking our dealer partners with a highly engaged audience. As the most-visited car shopping site in the US and rapidly expanding in international markets, we are seeking an analytical, strategic, and results-driven leader with SEO expertise to propel our initiatives in AI-driven organic traffic.

In this role within the SEO Marketing team, you will be instrumental in enhancing CarGurus' organic traffic and conversion rates, concentrating on AI search and AI/social platforms. You will develop a top-tier organic strategy, establishing CarGurus as a leading organic search result in the automotive sector for both US and international markets, including Canada and the UK. Your responsibilities will encompass researching and communicating emerging trends in AI channels, crafting strategic plans, executing, measuring, and optimizing SEO/organic initiatives in collaboration with a talented team of SEO specialists, engineers, Editorial, Product, Marketing, and Analytics professionals.

About CarGurus

CarGurus is dedicated to making the car shopping process transparent and trustworthy. As the leading automotive marketplace, we focus on innovation and growth, fostering a culture where our team can thrive and drive major changes in the industry.

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