About the job
As a Brand Educator with MKTG, you will be a passionate advocate for Diageo brands, engaging consumers through informative and enjoyable experiences at various events. Your role will involve delivering a memorable sampling experience and empowering consumers to make informed choices about the brands you represent. By personifying the brand, you will foster consumer trust through valuable product knowledge and education.
Brand Educators are essential in driving consumer recognition and preference for our client brands. MKTG seeks outgoing, friendly, and professional individuals for this position. In addition to participating in promotional events, you will complete regular online training to enhance your understanding of our client brands. You will immerse yourself in extensive knowledge regarding category, product distillation/production, and brand specifics, culminating in a final presentation to showcase your expertise at events.
This is an occasional employment position; being hired as a Brand Educator does not guarantee a specific number of assignments. All candidates must comply with MKTG Policies & Procedures and the NA Diageo Marketing Code.
PRIMARY RESPONSIBILITIES:
- Engage and educate consumers at events, points of purchase, and during product consumption
- Humanize the brands and cultivate consumer trust through effective education
- Guide consumers through a sampling journey of featured products (where legal and within local guidelines)
- Complete digital training for market brands and programs as directed
- Utilize tech platforms to manage necessary information for representing Diageo brands
- Arrive punctually and dressed appropriately for events, prepared to execute promotions to program standards